Scaling Effective Protest Movements
After the 2024 election, we mobilized over 10 million modeled activists and 70,000 RSVPs for a mass organizing call with major partners like MoveOn and Indivisible. We also supported organic protest movements, such as the 50501 movement on Reddit, by recruiting tens of thousands for local actions.
Going forward, we will build a standing infrastructure to alert activists via text about protest opportunities, continuously recruit new participants, and share vetted contact lists with national partners to strengthen sustained grassroots engagement.
Civic Engagement Innovation Incubator
Between 2022 and 2024, we ran dozens of creative experiments to increase civic participation. We tested tactics like volunteer incentives, social programs (“Beers and Ballots”), rideshare access for low-income voters, and gamified mailers. With over 50 pre-registered experiments and 40 scaled programs, they’ve built deep insights into what works in voter engagement.
Our next phase will relaunch the Innovation Incubator to collaborate with civic groups, funders, and consultants to source, test, and scale new engagement innovations through 2026.